What are the different types of content on Facebook?

You can share text posts, photos, videos, links, and interactive formats such as Facebook Live and Stories.

Informative, authentic content that addresses users' needs tends to perform best.

Text posts are status updates designed to spark conversations, share important information quickly, and engage your audience.

However, they are not ideal for driving traffic to your website or increasing sales, as they can easily get lost among other posts.

Videos are the best-performing content on Facebook, generating the highest engagement.

They are highly engaging, encourage interaction, and are frequently shared.

📌 Tip : Always add subtitles to your videos so they can be watched and understood without sound. This ensures maximum reach, no matter where your audience is.

💡 Facebook also prioritizes videos uploaded directly to its platform over those shared via external links.

Photo posts are great for attracting new customers and visually showcasing your products or services.

Ensure that your branding is consistent and that you follow Facebook’s recommended image sizes for the best results.

These posts contain external links to websites, blogs, or other online resources. Their main purpose is to drive Facebook users to your website.

You can also use link posts to redirect users to other Facebook posts.