Definition
The right to one’s image allows every individual to oppose the distribution, publication, or use of their image without their consent, whether in the form of a photograph, video, or any other media. This right protects an individual’s privacy and dignity.
How to draft an Image Rights Authorization
An image rights authorization must include clear and precise information to ensure that all parties understand the implications of their consent.
When drafting an image rights authorization, it is important to specify :
The individuals covered by the agreement,
The purpose of using the image,
The duration of the authorization,
The rights and obligations of each party.
To simplify the process, you can use a template available online.
Mandatory information in an Image Use Authorization
The authorization must contain the following key details :
The full names of the individuals involved,
The date and location of the recording,
The purpose of the image use,
The duration of the authorization.
It is also essential to outline the rights and obligations of each party. Including clauses that specify image protection, data privacy, and conditions of use is recommended. Make sure to use clear and precise wording to avoid any misunderstandings.
Rules governing the Right to One’s Image
The right to one’s image is a personal right that allows individuals to control how their image is used. No one can use another person’s image without their explicit prior consent.
Consent must be :
Freely given,
Informed,
Specific to the intended use.
The individual providing consent must be informed of :
The purpose of the image use,
The duration of the authorization,
The rights and obligations of each party.
Additionally, the person who grants consent can withdraw their authorization at any time.
When does the Right to One’s Image not apply ?
The right to one’s image does not apply when its use falls under a legal exception to the right to privacy. These exceptions may be justified by legitimate reasons such as :
Public interest,
Freedom of expression,
The right to information.
Even in such cases, the use of the image must comply with legal limitations, such as respecting the dignity and privacy of the concerned individual.
If someone wishes to use an image, they must first obtain the subject’s consent or authorization from a competent authority.
📥 Download your image rights authorization template